Heatmap Colors
Green means stronger for that column. Red means weaker or more expensive. For cost columns like CPC, CPM, and CPA, lower is better, so cheaper cells become greener.
Viralt Ads
Creative Performance Dashboard
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Performance
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Winners
Top spend creatives plus current hook-test candidates.
Creative Breakdown
Spend, delivery, click efficiency, registrations, and creative scores.
| Creative | Spend | Impressions | Clicks | CTR | CPC | CPM | Reg | CPA | Read |
|---|
Meta Metrics
- Spend
- Total ad spend for the selected reporting window.
- Impressions
- How many times the ad was shown.
- Clicks
- Meta link clicks from the ad to the landing page.
- CTR
- Click-through rate: link clicks divided by impressions.
- CPC
- Cost per click: spend divided by link clicks.
- CPM
- Cost per 1,000 impressions.
- Reg
- Completed registrations attributed to the ad.
- CPA
- Cost per registration: spend divided by registrations.
Creative Scores
Hook, Hold, and Click scores are Smart Brief / visual-review overlays, not Meta native metrics. Use them to explain creative quality, but use CPA, registrations, CTR, and CPC as the source of truth for performance.
Next Actions
Internal recommendations from the latest Meta report.
Creative Test Backlog
Ideas to produce after the current hook-test read.